Some weeks, hope feels easy. Other weeks, it is something you choose on purpose.
At the Spokane Business Association, we work in the space between optimism and reality. We see the progress, including cleaner streets, stronger conversations, and more people showing up and leaning in. We also see the weight businesses are carrying. Uncertainty, rising costs, shifting policies, and the feeling that the ground beneath you keeps moving.
Hope, in this work, is not blind. It is built.
It shows up in early meetings and long agendas. It appears in hard questions asked and in business owners who stay engaged even when it would be easier to disengage. It lives in the choice to keep showing up, to keep advocating, and to keep believing that steady effort still matters.
There are days when momentum feels slow and days when change does not arrive on the timeline anyone hoped for. Progress rarely announces itself with fanfare. More often, it arrives quietly through relationships strengthened, voices heard, and groundwork laid for the next step forward.
This is what SBA stands for. Not performative optimism, but durable resolve. Not pretending challenges do not exist, but refusing to let them define our future.
Hope does not always feel loud. Sometimes it looks like consistency. Sometimes it sounds like calm persistence. Sometimes it is simply the decision to keep going.
That choice, made collectively week after week, is how a stronger Spokane is built.