’Tis the season to be jolly—and all around Spokane, you can feel it. Lights glow a little brighter in shop windows. The streets hum with familiar songs and bundled-up shoppers moving with intention. This is the season of gathering, of giving, and of choosing—again and again—who and what we support.
Joy doesn’t arrive by accident. It’s built in small, deliberate moments: a coffee from the neighborhood café, a gift chosen from a local storefront, a meal shared at a place that knows your name. Every dollar spent locally becomes an investment in people, payrolls, and possibility. What seems like a simple purchase carries weight—it stays here, multiplies here, and strengthens the heartbeat of our city.
As December unfolds, we continue to see steady progress downtown. The work isn’t flashy, and it isn’t perfect—but it’s real. It’s happening because people showed up, stayed engaged, and chose to be part of the solution instead of spectators to the struggle.
And as the year winds toward its close, we aren’t reaching an ending—we’re turning a page. New conversations are taking shape. New partnerships are coming to the table. The future of Spokane’s business community is still being written, and every voice, every storefront, and every act of participation matters.
So yes—’tis the season to be jolly. But it’s also the season to be rooted, to be bold, to be local, and to be invested.
From all of us at the Spokane Business Association, thank you for standing with us, for believing in this city, and for continuing to build something strong together.